A campaign is a planned series of actions to accomplish a goal, and impactful messaging and tactics are key to a campaign's success. Visuals can be an important part of a campaign by:
1) Helping organizations and partners to "envision" a common goal and craft a joint strategy;
2) Educating the public and/ or motivating them to become engaged.
When creating campaign art I work closely with clients to understand their goals and targets to ensure that the products are both effective and visually striking.